Privacy Policy


Last Updated May 25, 2018

At Selma, your data is yours. Any information we collect about you will only be used to provide you excellent services and to make your Selma better.

Anything specific you'd like to know? Ping us at


This web service is operated by Selma Finance AG, Rütli 9c, CH-6415 Arth, CH- ("Selma Finance," "we," "our" or "us"). This  privacy policy contains information about our policies regarding the collection, use, and disclosure of personal data when you use the Selma services, including but not limited to and (“Service”, “Services”) and the choices you have associated with that data.

By using the Service, you agree to the collection and use of information in accordance with this policy.

1. Information we collect

We may collect and receive information about users of our Service ("users," "you," or "your") from various sources, including:

1.1. information you provide when opening an account for the Service
1.2. your use of the Service
1.3. from third-party websites, services, and partners

We collect several different types of information in order to provide and improve the Service.


1.1. Information you provide

“Personal data”, “personal information”


1.1.1. Signing up for a user account

When registering a user account, we may ask for your contact information, including items such as name, email address, age, and telephone number, information about your financial situation (such as amount of debt, real estate ownership, savings, monthly saving rate), your investment preferences and your personal risk willingness).


1.1.2. Opening your investment account

When you open an investment account with Selma, we ask for additional personal information such as full name, address, date of birth, reference bank account, the origin of money, wealth and income situation, tax status, employment information, origin of money etc.

This information is required to open an account with our partner bank and to comply with anti money laundering regulation.


1.1.3. Communications

If you contact us, we may receive additional information about you such as your name, email address, phone number, the contents of the message and/or attachments you may send us, and any other information you may choose to provide. We may also receive a confirmation when you open an email from us.


1.1.4. Referring others

If you choose to refer somebody to our Services (e.g. through sharing a link or sharing information with us) we may also collect their email address in order to send them a referral or promotional code to sign up for our Services.


The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your personal information.


1.2. Information we collect when you use the Service

1.2.1. Usage Data

We may also collect information how the Service is accessed and used ("Usage Data"). This Usage Data may include information such as your computer's Internet Protocol address, browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.


1.2.1. Tracking & Cookies Data

We use cookies and similar tracking technologies to track the activity on our Service and hold certain information. 

Cookies are files with small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Tracking technologies also used are beacons, tags, and scripts to collect and track information to improve and analyze our Service.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

Examples of Cookies we use:

  1. Preference Cookies. We use Preference Cookies to remember your preferences and various settings.

  2. Session Cookies. We use Session Cookies to operate our Service.

  3. Security Cookies. We use Security Cookies for security purposes.


1.3. Information we receive from third parties

We may also receive publicly available information about you from our third-party partners.


2. How we use this information

We use the information we collect in various ways, including to:

  • Provide, operate, and maintain our Services;

  • Provide you customer service

  • Improve, personalize, and expand our Services;

  • Understand and analyze how you use our Services;

  • Develop new products, services, features, and functionality;

  • Communicate with you, either directly or through one of our partners, to provide you with news, information about events, updates and other information relating to the Service,

  • For compliance purposes, including enforcing our Terms of Service, or other legal requirements.


3. With whom we share your information

In order to provide the Service, we may share and transfer your data, and use services, equipment or facilities located within Switzerland, in the EU or in the US.

We require all service providers to comply with a similar level of data protection as Selma.

Particularly, we require any US service provider to be certified by the EU-US or Swiss-US Privacy Shield Framework established by the US Department of Commerce and the European Commission or executed Standard Contractual Clauses (as approved by the European Commission).

By using the Service, you grant Selma an authorization to engage subprocessors for the purposes of providing the Service. We will inform the users of changes in the subprocessor categories by updating this privacy policy.


List of subprocessor categories


2.1. Service Providers
We may share information with the corporate group of Selma Finance, third-party vendors and service providers that provide services on our behalf (e.g. Saxo Bank (Switzerland) AG), such as helping to provide the Service, for promotional and/or marketing purposes, to provide you with information relevant to you such as product announcements, software updates, special offers, or other information.

2.2. Analytics
We use analytics providers such as Google Analytics and Heap Analytics. These services uses cookies to collect non-identifying information.

2.3. Advertising & re-marketing
We use re-marketing services to advertise on third party websites to you after you visited our Service. We and our third-party vendors use cookies to inform, optimize and serve ads based on your past visits to our Service.


2.3.1. Google AdWords

Google AdWords re-marketing service is provided by Google Inc. You can opt-out of Google Analytics for Display Advertising and customize the Google Display Network ads by visiting the Google Ads Settings page:

Google also recommends installing the Google Analytics Opt-out Browser Add-on - - for your web browser. Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected and used by Google Analytics.

For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page:


2.3.2. Facebook

Facebook remarketing service is provided by Facebook Inc. You can learn more about interest-based advertising from Facebook by visiting this page:

To opt-out from Facebook's interest-based ads follow these instructions from Facebook:

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2.3.3. Quora

Quora Marketing service is provided by Quora Inc. You can learn more about Quora’s privacy policies from


We may share information with parties not included in the above categories in certain situations:

2.4. Aggregate Information

Where legally permissible, we may use and share information about users with our partners in aggregated or de-identified form that can’t reasonably be used to identify you.

2.5. Information we share when you sign up through a referral 

If you sign up for our Service through a referral from a third party, we may share information with your referrer to let them know that you used their referral to sign up for our Services.

2.6. Business transfers

Information may be disclosed and otherwise transferred to any potential acquirer, successor, or assignee as part of any proposed merger, acquisition, debt financing, sale of assets, or similar transaction, or in the event of insolvency, bankruptcy, or receivership in which information is transferred to one or more third parties as one of our business assets.

2.7. As required by law and similar disclosures

We may also share information to

  • satisfy any applicable law, regulation, legal process,
  • enforce this Privacy Policy and our Terms of Service, including investigation of potential violations hereof;
  • detect, prevent, or otherwise address fraud, security, or technical issues;
  • respond to your requests; or
  • protect our rights, property or safety, our users and the public. This includes exchanging information with other companies and organizations for fraud protection and spam/malware prevention.

4. Legal basis for processing personal information

Our legal basis for collecting and using the personal information described above will depend on the personal information concerned and the specific context in which we collect it.

However, we will normally collect personal information from you only

  • where we need the personal information to perform a contract with you;
  • where the processing is in our legitimate interests and not overridden by your rights; or
  • where we have your consent to do so.

We have a legitimate interest in operating our Services and communicating with you as necessary to provide these Services, for example when responding to your queries, improving our platform, undertaking marketing, or for the purposes of detecting or preventing illegal activities.

In some cases, we may also have a legal obligation to collect personal information from you or may otherwise need the personal information to protect your vital interests.

If we ask you to provide personal information to comply with a legal requirement or to perform a contract with you, we will make this clear at the relevant time and advise you whether the provision of your personal information is mandatory or not (as well as of the possible consequences if you do not provide your personal information).


5. Third-party services

You may access other third-party services through the Service, for example by clicking on links to those third-party services from within the Service. We are not responsible for the privacy policies and/or practices of these third-party services, and we encourage you to carefully review their privacy policies.


6. Security

Selma Finance is committed to protecting your information. To do so, we employ a variety of security technologies and measures designed to protect information from unauthorized access, use, or disclosure. We will maintain administrative, physical, and technical safeguards for protection of the security, confidentiality and integrity of Personal Data.

Those safeguards will include, but will not be limited to, measures for preventing access, use, modification or disclosure of Personal Data by Selma personnel except

(a) to provide the Service and prevent or address service or technical problems

(b) as compelled by law, or

(c) as you expressly give consent to.

Security incidents

Upon becoming aware of a means the breach of security leading to the accidental or unlawful destruction, loss, alteration, unauthorized disclosure of, or access to Personal Data ("Security Incident"), Selma shall without undue delay inform you and provide written details of the Security Incident reasonably required to fulfill the Security Incident reporting obligations under applicable data protection law(s).

Where possible, such details shall include, the nature of the Security Incident, the categories and approximate number of data subjects concerned and the categories and approximate number of Personal Data records concerned, the likely consequences of the Security Incident, and the measures taken or proposed to be taken to mitigate the Security Incident’s possible adverse effects.


7. Retention of data

Selma Finance AG will retain your Personal Data only for as long as is necessary for the purpose of providing our Service. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws).

Selma Finance AG will also retain Usage Data for internal analysis purposes.


8. Access

Selma Finance AG aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data.

Whenever made possible, you can update your Personal Data directly within your the Service. If you are unable to change your Personal Data, please contact us to make the required changes.

If you wish to be informed what Personal Data we hold about you or if you want it to be removed from our systems, please contact us at

In certain circumstances, you have the right:

  • To access and receive a copy of the Personal Data we hold about you
  • To rectify any Personal Data held about you that is inaccurate
  • To request the deletion of Personal Data held about you

You have the right to data portability for the information you provide to Selma Finance. You can request to obtain a copy of your Personal Data in electronic format so that you can manage and move it. Please note that we may ask you to verify your identity before responding to such requests.


9. Your choices

  • You can use some of the features of the Services without registering, thereby limiting the type of information that we collect.
  • You may unsubscribe from receiving certain promotional emails from us. If you wish to do so, simply follow the instructions found at the end of the email. Even if you unsubscribe, we may still contact you for informational, transactional, account-related, or similar purposes.

10. Changes to this privacy policy

This Privacy Policy may be modified from time to time, so please review it frequently. Changes to this Privacy Policy will be posted on our websites. If we materially change the ways in which we use or share personal information previously collected from you through our Services, we will notify you through our Services, by email, or other communication.


Contact us

If you have any questions or concerns about our privacy policy, please feel free to email us at

The data controller of your personal information is Selma Finance AG.